Search Engine Optimisation (SEO) Portfolio

Search Engine Optimisation for PK Law

www.pklaw.co.uk PK Immigration Law specialises in providing sound, easily understood and expert advice on all aspects of UK work permit and all other forms of immigration and citizenship.

Peter and Michael Kossew of PK Law had a website that they wanted to be upgraded and made search engine friendly.  So I explained the principles of creating search engine friendly websites and the need to focus the copy on the target search engine phrases. They took my advice on board and drafted new content for the website. I then adapted their existing website design to suit the search engine optimisation needed.

Try "Immigration Lawyer Middlesex" in Google - you will see they now rank very highly.

PK Law, Edgware, Middlesex

Search Engine Optimisation (SEO) For Green Restorations

www.greenrestoration.co.uk Malcolm Green is a true craftsman restoring and repairing antique clocks and furniture back to their true glory in a small workshop in Weston. I have seen some of his work, I am quite practical myself and I was amazed at what he is able to achieve. His work is painstaking, using original techniques and materials where possible, he invests a great deal of time and care in these restoration projects and it shows.

Malcolm had a website already but it was not doing well in the search engines so he approached me to see if I could improve his search engine rankings. I reviewed his web site and concluded that it would be better in this case to recode the site with search engine optimisation in mind than try to optimise what we had. Malcolm therefore took the opportunity to improve the design of the website at the same time.   Malcolm also wants to maintain his web site himself so I have also spent sometime with him guiding him on how to make changes to the site.

This is a competitive area so top ranking requires a lot of effort however try "Antique Restoration", "Antique Furniture Renovation", "Antique Furniture Repairs", "Antique Clock Restoration", "Antique Clock Renovation" and "Antique Clock Repairs" in Google.

Green Restorations, Weston, Nr Baldock, Hertfordshire

Search Engine Optimisation (SEO) For Peter Hamilton Kitchens

www.peterhamiltonkitchens.co.uk "Peter Hamilton comes into his own working on a one to one basis with home owners designing with them their ideal new kitchen. As he says "your kitchen, designed with us, by you". After all you know what you want from your new kitchen it is up to him to put these ideas (and ours) into a practical plan on time and on budget."

Peter had a website already but it was not making any impact on the search engines so he came to me to see what could be done. I explained the problems with his site - while it looked nice it was not coded to be search engine friendly and the website lacked text content - so we drafted more text between us and I redesigned the site while retaining some of its original look.

"WOW!!! There needs to be some minor alterations of course, and I have taken on board your comments... but once again WOW!!!"
Peter Hamilton

"seeing as the compliments are being handed out I thought it only right you got your share"...Hi Peter, Just had a look at you website which is fantastic. One of the best I've seen. Michael Knaggs

Peter Hamilton Kitchens, Bishops Stortford, Hertfordshire

Search Engine Optimisation For Eagle Controls

www.eaglecontrols.co.uk or www.eagledigitaldisplays.com supply Large Digit Displays including A to D (Analogue to Digital) Inputs, Clocks, Time Zone Clock displays, Counters and Totalisers, Production Target Displays, Quality Control Displays, Safety Displays, Serial Input Displays, Timers, Time Temperature Displays and Message Displays.

Above all Chris Parfitt wanted his website to rank highly in Google. So we discussed at length how content needs to be focussed around search engine phrases and how design needs to support the repeated use of the search engine phrases, then we set about creating suitable content and optimising it. The design has since been modernised.

The web site is getting page one ranking in google for many of its target search engine keyword phrases  such as " Large Digit Displays", "Seven Segment LED Bar Displays", "Large Digit Serial Input Display", "Production Target Displays", "Large Digit Clock Displays", "Large Digit Process Displays", "Large Digital Counter Displays".....

Eagle Controls, Letchworth Garden City, Hertfordshire

Search Engine Optimisation For Promain

www.promain.co.uk "Promain distribute Industrial Paints and Surface Coatings. Promain are approved distributors for many of the world's leading paint and coatings manufacturers such as Ameron PPG, Sika, Coo-Var, Rustoleum Mathys, Tor Coatings, Classidur, Hempel, Osmo, Anglo, Glixtone, Bollom Intumescent, Marley, Teamac and Akzo Nobel."

Mark French at Promain had just had his new website delivered after a long wait but was a bit concerned about search engine optimisation. He had been told his new site automatically did all the search engine optimisation but he had doubts so he asked me to have a look. The thing about search engine optimisation is that it is mainly about the words on a website and partly about the html code around the words - so automatic search engine optimisation is largely ineffectual unless thought has gone into the words used and the right html code is used in the right places. So there was still a lot to do before Promains web site was effective in the search engines. I provided guidance to Mark and Carol at Promain on how to write effective text content for their products and we made a number of amendments to the way their web site was coded to be more focussed on search engine optimisation. They were also spending a large amount of money on Google Adwords to no great effect so I also showed them how to focus their campaigns more effectively.

Try a few examples such as "Antibacterial Hygiene Paint" or "Driveway Paints" or "Teamac Marine Gloss Paint" or "Offshore Paints" or "Roof Coating Paints" or "Street Furniture Paints" or "Centrecoat Aquafloor"

"We should have asked you to be involved from the beginning then we would have had the job done properly"
Mark French, Promain
"We are really busy now, the phones haven't stopped ringing"
Carol Barry, Promain

Promain, Hitchin, Hertfordshire

Search Engine Optimisation For JT Marketing Services

www.jtmarketingservices.co.uk. JT Marketing Services is a new marketing consultancy launched by Joseph Tirelli. Joseph had a logo and asked me to design a website look from that, the result is what you see - clean, clear and yet providing a distinct brand image.

Joseph is covering all aspects of marketing and he offers various marketing services from providing a little help with a project, through to running your marketing department inhouse for you.

I have worked with Joseph to focus on the appropriate keyword phrases and organise his words to get the best out of the search engines whilst still retaining the image Joseph wishes to portray on his website. Try "marketing consultant hertfordshire" or "marketing consultant cambs" for example in google.

"Michael is very approachable and will provide straight forward and honest advice"
Joseph Tirelli of JT Marketing Services

JT Marketing Services, Hunsdon, Hertfordshire

Search Engine Optimisation For Home Heating

www.4homeheating.co.uk Home Heating (previously Denver Heating) are Central heating engineers and plumbers covering Hertfordshire (Herts), Bedfordshire (Beds) and Buckinghamshire (Bucks). They install domestic condensing gas boilers and central heating.

They custom design and install central heating systems with a five year guarantee. They are corgi registered and specialise in central heating systems designed to achieve maximum fuel efficiency and minimum fuel bills, which is great for the environment and for their customers' wallets.

Les Dicker approached us to take over regular maintenance of their website and give it a face lift. I reviewed the website - my general impression was that the site was showing its age, it had been developed a few years back when things were done a little differently and had suffered from being chopped and changed so there were quite a lot of little issues and inconsistencies. There was one significant problem in that the top menu did not work properly in most modern browsers other than IE. I thought there was quite a lot of scope for improving the wording to focus more on the target customers and get more out of search engines.

Les gave me a free hand and the website you now see is the result. The look retains much of their previous website brand, the navigation has been re-organised to be more logical, most of the text has been rewritten, the website is now designed to be search engine friendly and I have attended to the Disability Accessibility issues.

So how is the website doing in the search engine rankings - I'm delighted to see that it is not only on page one for a wide selection of target keyword phrases it is number 1 for quite a lot of them. Try "central heating engineers hertfordshire" or " central heating engineers herts" or "... bedfordshire" or "... beds" or "... buckinghamshire" or "... bucks" or some others such as "installing condensing gas boilers" or "central heating plumbers herts".

"The site looks good, you have done all that was asked. The internet is now our major source for heating enquires. What can I say but thank you."
Les Dicker - Home Heating

Home Heating - Central heating engineers covering Hertfordshire (Herts), Bedfordshire (Beds) and Buckinghamshire (Bucks).

Search Engine Optimisation For Redsky Solutions

www.resultsforbusiness.co.uk. Redsky Solutions are Accountants, Business Advisors and Tax Consultants in Hertfordshire with offices in Weston, Nr Hitchin and Stevenage.  They  provide a full range of accounting, bookkeeping, auditing, financial management, VAT, tax (business tax, employment tax and personal tax), payroll, management accounts and corporate finance advice services.

Paul Weller wanted a "down to business" website designed with curved corners, and that worked well in the search engine rankings. SEO has played a large part in the design of this web site, try - "accountants in herts" or "accountants in hertfordshire" or "business advisors hertfordshire" or "tax advisors in hertfordshire"  in google.

"Looks excellent - great (search engine) results"
Paul Weller, Practice Partner, Redsky Solutions Ltd

Redsky Solutions, Hitchin, Hertfordshire

Search Engine Optimisation For Flowpoint

www.flowpoint.co.uk "Flowpoint supply Water and Energy Saving Shower Heads which can save upto 60% on your Water and Energy Bill. Their range of modern stylish replacement shower heads are designed to save on your Water and Energy Bills while not compromising on the invigorating and relaxing feel of a powerful shower."

Chris Parfitt had a web site designed but his web designer was not a search engine specialist so Chris approached me to see if I could improve the search engine performance without starting again. I have retained the general look of the website while substantially rewriting the underlying code and focusing the text content on suitable search engine phrases. I also helped Chris understand his google adwords campaign and Chris now tells me he has stopped paying for Google adwords as the website is now ranking sufficiently well in Google natural listings. Try "water saving shower heads" or "replacement shower heads" in google - flowpoint are on page 1.

Flowpoint, Letchworth Garden City, Hertfordshire

Search Engine Optimisation For Entec Novare

www.entec.co.uk. Entec Novare supply, install and support computer systems and software to business, education and the voluntary sector. The company is skilled in providing specially discounted software to academic institutions, staff and students and to charities.

We have worked with Ian at Entec for many years now and several iterations of their website. The current web site is teamed with an Actinic Online Shop providing full ecommerce facilities which was set up and managed by Ian who is learning the finer points of website maintenance and search engine optimisation. Try looking for "discount software for charities" or "Adobe software for charities" or "discount software for students" in google.

"I was very impressed by the speed that you changed the front page last week. It looks great"
Ian Brown, Marketing Director

Entec, Baldock, Hertfordshire

Search Engine Optimisation For Quantum Binders

www.quantumbinders.co.uk. "Quantum Binders specialise in producing customised document and presentation ring binders, folders, clipboards, point of sale, catalogues, manuals and special products designed to meet your requirements."

Terry Redgrave, Managing Director of Quantum Binders, wanted his tired old website brought up to date and designed to be search engine friendly, the site you see is the result. Charlotte at Quantum Binders supplied all the nice product photos you see throughout the web site. Try "customised ring binders" or "customised conference binders" or "customised course folders"  in google.

"Website looking fab" Charlotte, Quantum Binders

Quantum Binders, Broxbourne, Hertfordshire

Search Engine Optimisation For Allen Mezzanines

www.allenmezzanines.co.uk. Allen Mezzanines build tailor made mezzanine floors and raised platforms for commercial offices and industrial work places, warehouses, factories and homes.

Nigel Allen approached me as his previous web design company had let him down. He had a new site designed but it had not been completed and was also having trouble sorting out his domains and web space. I took a look at the design and it was clear that search engine optimisation, which was one of Nigels key requirements, did not play any part in the redesign but some fancy flash animations did. Nigel and I decided it was best to start again from first principles, look at search engine target keywords and phrases, build some content from these, then build a search engine friendly design to suit. The new site also features a lot of pictures of the raised mezzanine floors that Allen Mezzanines have built.

The web site is now making an impact in the search engines - try "mezzanine floors hertfordshire" in google.

"We have already had some nice enquiries from the site, so it is definitely working. Have also had some compliments about the site. Thanks for your help."
Nigel Allen

Allen Mezzanines - Mezzanine Floors, Letchworth Garden City, Hertfordshire

Search Engine Optimisation For Mars Building Contractors

www.marsbuild.co.uk. MARS Builders are a family firm provide Building, Groundwork and Demolition Services. The building work they cover includes large domestic Extensions, Loft Conversions, Drives and New House Build or Property Development projects. They are proud of being reliable - "We know that once your house and life have been disrupted by the start of building work, the last thing you want is for nothing to happen for days or even weeks on end. With Mars Builders this does not happen. We only take on building projects which we are sure we can cope with, which ensures that we can achieve full continuity of work on all our contracts."

Mark Feldman of Mars Builders had a website but it wasn't doing anything helpful, they already had a logos they wanted to use and wanted to feature strong images of building work in progress in their branding. There are a lot of builders so this is a very competitive market and good search engine rankings are hard to come by - try "building contractors herts" or "builders knebworth" for example in google.

"The web site seems to be coming up well on some of the searches ie grab lorries, piling and digger hire. ... Thanks I am very impressed so far"
Mark Feldman

"The best builders website I have ever seen"
This was a comment from a local Estate Agent

Mars Builders and Building Contractors, Knebworth, Hertfordshire

Website Designed For Telecoms Pricing

www.telecomspricing.com and www.mobilepricing.com "Tariff Consultancy Limited research, analyse and benchmark telephony, broadband and mobile prices ... focused on pricing and tariff research, analysis and consultancy across mobile operator businesses internationally. The website is the resource centre for information, data, analysis, reports, studies, consultancy, research, symposia and events related to fixed and mobile pricing."

Margrit Session, Managing Director, wanted a new website developed that she could update regularly herself having been frustrated by waiting for her site to be updated by her previous web designers. The website uses the open source DRUPAL content management system as its base, includes a simple implementation of the UBERCART ecommerce shopping software and search engine optimisation modules (try "mobile pricing reports" or "Telecoms Pricing Tariffs Information" or "telecoms pricing information" or "mobile pricing reports"). The look of website is a highly customised.

"Fantastic ... I can update the site easily now ... it even deals with tables!"
Margrit Sessions, Managing Director, Tariff Consultancy Limited

Tariff Consultancy Limited, London

Search Engine Optimisation For REN Solutions

www.rensolutions.co.uk provide building and dwelling thermal imaging. This was a new one on me as I had not heard or thought of such a service before but it is just such a great idea. Basically you can have your house checked for heat loss and damp problems by using an infrared camera. So problems can be found without pulling anything apart - brilliant. To quote from the website:

"Infrared imaging offers a fast, non-invasive means of monitoring and diagnosing the condition of buildings. There are many applications, and recent restrictions on working at height and ever increasing demands for carbon foot print reduction has increased the demand for this service".

The website has been designed to be search engine friendly and Nick was particularly keen to ensure the site complied with Disability Accessibility legislation requirements. Nick provided lots of interesting phopographs that illustrate nicely the benefits of the service his company is providing. The website is making reasonable progress in the search engines achieving page 1 rankings in google for some target keyword phrases - try "building thermal imaging"

"...... quickly understood what we required and produce the site with a minimum of fuss. Michael's flexible approach and prompt feedback made the whole process straightforward. A pleasure to work with."
Nick Reilly

REN Solutions - building and dwelling thermal imaging, Knebworth, Hertfordshire

Search Engine Optimisation For Craftsman Ltd

www.craftsmanltd.co.uk. Craftsman Limited provide and install Granite Worktops for Kitchens, Bathrooms, Pubs etc. Tadas Bukys (Tom) - Sales Manager of Craftsman limited approached me as they had a web site but it was invisible in the search engines and they were paying a lot out regularly on Google Adwords. They were hoping to reduce their adwords budget by getting some natural search engine results. Their website used a content management system.

I re-wrote most of the existing website content and created new copy for the site. However this did no good in the search engines as the content management system was preventing the web site from getting search engine rankings it deserved. So it was decided that the content management system should be removed. All, the pages were restructured and redesigned to be search engine friendly and the site has just been relaunched but good search engine rankings are hard to comeby in this very competitive area. However some good rankings have been achieved - try "Granite Worktop Care and Maintenance" or "How should I clean my granite worktop" in google.

Craftsman Ltd, Granite Worktops, London

Search Engine Optimisation For xpertex

www.xpertex.co.uk Xpertex provide ad-hoc IP Telephony, Network, Security and Infrastructure Services providing professional technical consultancy resources to the I.T sector

The core of their business is LAN/MAN/WAN infrastructure, Security, Convergence and Systems Infrastructure. Xpertex is comprised of a number of fully qualified and experienced IT consultants and technicians that provide ad-hoc technical resources to the IT sector. They provide on-demand design implementation and support services to major equipment manufacturers, hardware and software distributors, resellers and end users for both short-term assignments and long-term projects.

Joel Sweeney, Consultant for Xpertex, knew that search engine optimisation was the overriding requirement for the Xpertex website and that was his main reason for choosing us to develop his new company site. We therefore concentrated our efforts on getting the content right - we coached Joel on how to create content that appealed to people and was effective in search engines. You never know inadvance exactly what will give top ranking results as it depends on the competition - all you can do is take a good stab at it then see how it does in the search engines. Try "Ad-hoc Network Infrastructure", "Network, Security and Infrastructure Services" or "Network and Infrastructure Services in Herts" in google.

Joel already had a corporate brand and we have created a straight-forward search engine friendly design that echoes that brand around the content Joel produced.

Xpertex, Welwyn Garden City, Hertfordshire

Search Engine Optimisation For GB Personal Training

www.gbpersonaltraining.com is a new enterprise for Greg Brookes. Greg is a Personal Training who provides a mobile Holistic Personal Trainer service initially in Spain and now in Hampstead, London. Greg says "Many people fail because they don’t address the body as a whole - GB Personal Training is different from most personal training companys, I offer a complete holistic approach that enables you to truly reach your potential by addressing all of the key factors necessary for a fit and healthy life: Nutritional advice based on your metabolic type, Functional fitness training for daily life, Flexibility and postural realignment and Stress management. I will take you through these facets of health and fitness, at a pace that suits you and in a way that will accomplish your goals in the shortest time possible."

Greg Brookes wanted a small website he could make small amendments to himself, with a simple layout, large images and blue as the feature colour. He also wanted good search engine performance so we advised him on how search engines worked, the importance of keywords and phrases and drafting a suitable amount of text (at least 250 words) for each of his web pages. Greg created a list of keywords and drafted the website copy much as you see it on the website and with only minor amendments made by us to emphasise keywords. Greg also selected most of the photos used as the basis of the images you see on the website from an online source which is a good way of getting high quality photos cheaply for use on your website if you cannot provide them yourself.

The website is designed using straightforward HTML with all the presentation done using CSS to provide a fast accessible website that is search engine friendly. We organised the domain name and hosting arrangement on Greg's behalf. The whole project took just 3 weeks.

Greg's website was enjoying page 1 ranking for some main key phrases when he was based in Spain however the move to London means the competition for page 1 is very strong. Greg has sensibly decided to boast his sites search engine ranking by getting some articles published on the web - this is a great way to improve visibility on the web and search engine rankings. A little patience and effort has resulted in page 1 rankings again - try "North London Personal Trainer" or "Personal Trainer Hampstead in google.

" .... a friend would like to have a website designed and as you did a good job of mine I thought you would be able to help"
Greg Brookes - GB Personal Trainer

GB Personal Training, Hampstead, London

Search Engine Optimisation For AA Quality Assurance

www.aaqualityassurance.co.uk. are a new company based in Stevenage, Hertfordshire. They provide Quality Inspection Services and Technical Consultancy for Foam Latex and Polymer Products. This includes rubber automotive parts, injection molded products, foam products, dipped and all latex products, plastic bottles.

Anthony Akajioyi, one of the owners, approached us needing general advice on website design, writing content, search engines and hosting. He wanted a good value simple web site that was designed to work well in the search engines. Antony wanted a clean website with some blue (blue seems to be one of the most popular colours for websites - luckily the web colour palet includes quite a few blues) and a logo built around a world map.

The website is designed using straightforward HTML with all the presentation done using CSS to provide a fast accessible website that is search engine friendly. The website has achieved top ranking in Google for some of the main target keywords phrases very quickly (try "foam quality inspections" or "latex quality inspections" in Google).

AA Quality Assurance - Stevenage, Hertfordshire

Search Engine Optimisation For Speakers for Results

www.speakersforresults.com Speakers for Results is a website we did not design but have taken over the maintenance of now for a number of years.

The website is a promotional site for Public Speakers and is owned by Derek Williams, a Public Speaker and Customer Service Guru.

We have recently been looking at search optimisation for this website and are starting to get some some good results - try "motivational public speakers" in Google - the website is on page one.

Speakers for Results from The WOW! Group, Stevenage, Herts

Search Engine Optimisation For The Digital Office

www.thedigitaloffice.co.uk. The Digital Office wanted their website upgraded to improve results in the search engines.

We completely redesigned the website, incorporating the new company logo, removing the frames structure and enhancing the quality of the content on the website. We also ran a 6 month search engine optimisation project and assisted with their Google Adwords pay per click campaign. After a couple of months the site has started to show significant improvements in the search engine rankings and now after the campaign has stopped the site is still ranking highly as its position is now well established - try "digital office equipment beds" or "digital office equipment herts" in google.

"We were introduced to Epsilis, as a company that could increase potential customers visiting our web site, instead of having to contemplate spending a fortune on Marketing the site. We had become disillusioned with the internet and its place in our industry and even if we needed a web site at all. With the minimum of fuss and very little input from ourselves, we have seen a dramatic increase in visits to the new revised site over the first 3 months and have instantly made significant, additional, high value sales from these visits. Have a look at the site and see what you think."
Paul Stafford, Director, The Digital Office, Henlow, Bedfordshire

The Digital Office, Henlow, Bedfordshire